If you are a Vice President or Director and have the resources to research the best tactics for marketing an upcoming product release, you have the luxury to choose the “best” option. Instead, if you’re a smaller operation or even a one-person operation, you don’t have the luxury of choosing the “best” marketing strategy. You …
On May 29, 2018, Starbucks is closing all its US stores for diversity training. According to Time Magazine, experts say that in light of recent events, this is not enough—myself included. It’s not that I believe this training should be skipped. It’s that I believe Starbucks culture is more likely the problem. (For more on organizational …
Is Starbucks Culture Being Ignored as the Culprit Behind Racial Intolerance? Read More »
The Campaign to End Loneliness has a hefty goal. We’re not talking about a simple human emotion here. Research on loneliness consistently shows concerning data that requires attention. According to Medical News Today, “loneliness [is] a bigger killer than obesity,” with other research likening loneliness to smoking in terms of its affects on mortality rates. A new report …